Minneapolis, MN / a personal corner

Code, coffee, care.

I'm Sergio, a software engineer building useful tools, small experiments, and things I want to use. Usually with a coffee nearby.

A coffee-fueled little workspaceAn original desk with an arched window, terminal, lamp, plant, notebook, and a partly filled coffee cup on a walnut tabletop. The window shows a morning sun or an evening moon and stars, and the lamp glows after hours.
Nice and cozy.

Press Escape to turn the lights back on.

Fresh cup. First sip’s the best.

Selected work / personal pursuits

Brewed at home and work.

Many bags of coffee code to choose from.

01 / WORK

Great Clips

Lead UI architect for Great Clips' mobile-first web app, serving 2.5M+ users a month on Next.js/React SSR, and lead backend engineer for its Live Activities microservice serving 5M+ users across iOS, Android, and web.

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Target.com A/B Testing Platform

Led a 6-engineer UI team, mentoring its other 5 engineers, for an internal A/B testing platform used across Target.com and its iOS/Android apps, testing variations on 50M+ users a month.

Pericle

Co-founded Pericle, a board game published by Long Dog Games, and was its lead full-stack engineer, the sole engineer on the companion web app (pericle.app) that runs the game's 100+ hour campaign.

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02 / PERSONAL

sergn.io

A tier list of coffee, wings, N/A beers, reubens, and maple syrup, statically prerendered with TanStack Start against Sanity content.

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Golden Rune Calculator

A solo-built "make exact change" calculator for Elden Ring that tells players the optimal Runes to spend on an upgrade without overshooting.

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1 Hour Workout

A solo-built desktop app (Electron/React/TypeScript/SQLite) for timed group workouts. It tracks each person's max weights, calculates the day's working weight, and switches exercises on a timer so several people can train together.

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A few places along the way.

A little flight through my professional life.

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SSergAir
FLIGHT 01 Thomson Reuters
FLIGHT 02 Target
FLIGHT 03 Long Dog Games
FLIGHT 04 Livefront
Destination 01 Jun 2016 - Dec 2017

Thomson Reuters

Engineer

Refactored the team's codebase to higher coding standards, built out REST endpoints, and rewrote the Angular frontend, while mentoring developers and establishing an end-to-end testing practice.

Destination 02 Feb 2019 - April 2021

Target

Senior Engineer

Combined hands-on UI work with mentoring five engineers, teaching testing practices, and presenting UI fundamentals to 650+ engineers each year.

Destination 03 April 2021 - Jan 2024

Long Dog Games

Co-founder and Lead Full-Stack Engineer

Owned the product's UX design alongside its engineering, working through video playback, authentication, caching, and optimistic updates while using feedback to guide improvements.

Destination 04 Jan 2024 - Present

Livefront

Senior Engineer

Serves as lead engineer for the Great Clips web app, owning component architecture and engineering standards while mentoring engineers and sharing practices through twice-monthly talks on agentic engineering and AI ethics.